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You can integrate a personals model into another's site, which might also work as a paper chase shortcut. Whichever way a Webmaster chooses to integrate the power of the personals, they can be pretty certain of the phenomenon's continued popularity.
Rebecca Grey, AVN Media Network

A brand new dating site with a fresh marketing perspective! If you don't want to deal with the legal and programming headaches of developing your own personals site or integrating one into your members' sections, you can still get into the market.
Nikki Mutchler, YNOT News / Hot Wired Net Media